One of the best things about making music videos is the chance to experiment and follow new creative impulses. If the artist is up for it and budgets allow, boom, we’re on our way.
Recently, in another line of our work, we have been learning a lot about 360 degree videos and so naturally we’ve been thinking about how to use them in music video production.
Here’s an interesting question. What do you want your music video to be? Sexy? Funny? Scary? Emotive? Angry? Cool? When you think about it; nearly every video ever made falls into one of these categories.
In response to the sheer volume of new musical content being released every day, directors are working hard to make their work stand out, be it by expanding the scope of current filming techniques and themes, or reworking classic ideas.
Whether it's a multimillion-pound blockbuster or promoting the latest thing in pop music, the director ultimately has the final say in crucial elements that arrest or sway an audience.
30 odd years ago when Colour Television was still a trendy new thing, MTV revolutionised the way we watched TV with awesomely awesome music videos.And awesome I say, because those of us who were born in the 80s will perhaps be the only generation that grew up with the legends...
Blogs are quite popular with music enthusiasts, both die-hard fans and others looking for something different. No wonder they are an important source of information that is put forward in one single place by socially active bloggers.
Billboard and Forbes magazines have both announced their lists of 'Highest paid musicians' and 'Top Earning Women in Music' respectively. With some very surprising mentions (at least for us in UK), the two lists are topped by familiar names.
“That deep emotional conviction of the presence of a superior reasoning power, which is revealed in the incomprehensible universe, forms my idea of God” – Albert Einstein.
There are hundreds of music videos that can be considered “game changers” so naturally I had an easy job whittling down to three, and even then there are different areas of focus: landmark videos, visual masterpieces, most innovative the list goes on.