Blog

Let me start by saying this; 8 out of 10 times there are not enough hours in the day to shoot a video. The more prepared you can be going in the better day you’ll have.

All you need to know about ideas, treatment and pre-production.

There are many do’s when it comes to music video production but even more dont’s. Speaking as a long limbed man (and a music video director) I can give you a list of things not to do as long as my arm both from personal experience, seeing someone else make it or from a funny anecdote.

As Music Video Director Lorraine Patterson has just finished working on Andrew Paul’s new video and I had a chance to catch up with her and ask a few questions. Here is the excerpt.

The phrase conjures up a whole host of great images: a guitarist, rocking out under purple lights; a vocalist, his face, dripping with sweat, screaming into a mic... whilst a crowd of the young and excited shout back his every word.

What makes a music video a cut above the rest? Is it costumes? Cameras? Crew? Lenses? Truth is, it's all these things - and more...

Budgeting. Every accountant’s fantasy, every director’s nightmare. Before you start ploughing through that spreadsheet, heed some gentle advice: you don’t have to spend big to get great results!

When Epik Music Videos asked me to do the video for Fuse, it was a slightly daunting, but exciting, prospect. Fuse wanted modern interactive style vfx elements combined with a slick studio look, on a tiny budget.

Making a music video can be one of the most fulfilling experiences you could hope to be involved in: from imagining the visual concept and treatment, to planning the people, the props, the location, then filming and finally editing it produce your very own handcrafted 3 minutes of magic.