You are low on budget and have no experience of running a PR campaign whatsoever. So what should you do?
It may be a little geeky, but if you take matters in your own hand and follow these steps, you’ll be able to kick-start your career online.
Join some social media websites*
Set up your own website and make sure that
your social network pages and your website are in harmony. WordPress, Wix, Weebly and Webnode are some easy to use and popular website options.
Update content on your profiles and the website regularly. You can also try to use some tools on the Internet that would let you post direct updates from your website to your different profiles (For example, WordPress lets you post feeds to Twitter, FB, LinkedIn, etc).
Write an interesting biography and if you can’t write it yourself, ask someone to do it for you. Talk about why you came together and what your band stands for. Keep it short, simple and witty. Nobody likes to read a long post.
Look up musicians similar to your genre and add them to your social network. Chances are that fans will curiously check out your music as you interact with them online.
Offer free downloads to your music on the website only. Don’t give them away in CDs or links to fans. Try and direct as much traffic as you can to your website. Even though you are giving away free music, make sure you have ads on your website (use an ad server such as Google AdSense), as this would bring you some revenue.
Don’t send out mass messages to people. Even though you want to try and let all your fans know about some event or gig, post short updates regularly, rather than sending out bulk messages.
Make sure you have your own unique identity, as there are tens of thousands of bands competing for the same slice of pie. Post pictures and videos regularly, as this keeps fans interested. Also, from time to time, talk to your fans and organise giveaways, or associate yourself with a cause. This will help your fans relate to you better.
Don’t act big and mighty. Keep your goals small and simple. Figure out what you want to achieve and thus decide on what you will be promoting, is it a new video or a show or your band identity? Don’t mix up these messages, and at any given time, just promote one thing.
Become a social medias tools master
You can also try using the following tools to make your life a little simple when updating content online.
Tweet Deck – A Twitter management tool that lets you post updates and push them to their limits of 140 characters by posting a GoogleBuzz link for those who want to read on.
- HootSuite – This tool allows you to manage all your social medias accounts and give you also some analytics.
Only Wire – A WordPress tool that lets you publish info to all your social media accounts.
Rank Book – Social media bots for all your needs.
Google Analytics – Measurement tools for your website. Helps you keep track you audience behaviour and demographics.
Using them, you can push updates through multiple sites at once and also track the traffic to your website. You’ll know who is visiting your website and you can track your own campaigns, if they are effective.
Don't miss any chance
Also, make sure that whenever you are trying to promote a new album, take different pictures, an insider joke or anything else you might think will be interesting. Send out some of this exclusive content to different editors of online music magazines and cultural editors of other magazines. Chances are they would feature you in a story, which will increase traffic to your website as well as your fan base.
Remember, even though it seems to be a bit tedious, if you are consistent and keep it interesting, it will certainly pay off. Let Lily Allen (who was noticed on MySpace) and Ed Sheeran (via YouTube) be examples that it can be done, it has been done and it can be done again!
*For more about social medias that work, see this article: "Looking beyond MySpace: Where to Advertise your Music?"
Shubhit S, Epik Music Videos