There are many do’s when it comes to music video production but even more dont’s. Speaking as a long limbed man (and a music video director) I can give you a list of things not to do as long as my arm both from personal experience, seeing someone else make it or from a funny anecdote.
As Music Video Director Lorraine Patterson has just finished working on Andrew Paul’s new video and I had a chance to catch up with her and ask a few questions. Here is the excerpt.
The phrase conjures up a whole host of great images: a guitarist, rocking out under purple lights; a vocalist, his face, dripping with sweat, screaming into a mic... whilst a crowd of the young and excited shout back his every word.
What makes a music video a cut above the rest? Is it costumes? Cameras? Crew? Lenses? Truth is, it's all these things - and more...
Budgeting. Every accountant’s fantasy, every director’s nightmare. Before you start ploughing through that spreadsheet, heed some gentle advice: you don’t have to spend big to get great results!
When Epik Music Videos asked me to do the video for Fuse, it was a slightly daunting, but exciting, prospect. Fuse wanted modern interactive style vfx elements combined with a slick studio look, on a tiny budget.
Making a music video can be one of the most fulfilling experiences you could hope to be involved in: from imagining the visual concept and treatment, to planning the people, the props, the location, then filming and finally editing it produce your very own handcrafted 3 minutes of magic.