Our personal approach
Every company has its own approach to working with clients. For Tai Campbell, our Creative Director, the most important thing is talking face to face or failing that; on the phone to discuss how best to realise their video.
“The more information a potential client gives the better and it is usually an indicator of how serious they are," says Tai. "A short bio about the talent helps give us an idea of who we’ll be working with. Video links can be useful, not so we can copy ideas but so we can see what styles/visuals the client is into. Photos give us a good idea of the artist(s) look which is an important aspect of the video. It’s also good to get an idea of what the song’s about or the influences and inspirations behind it from the horse’s mouth.”
When writing a brief, try to answer the following questions:
Who are you as an artist? Write about yourself and provide links to your website, facebook, previous videos or even other people's videos with visual styles you like.
What is your audience? What is the age, sex, subculture etc. of the people you most want to reach?
What format are you after? At Epik Music Video, we provide a variety of video types such as Lyric Videos, Electronic Press Kits, live lounge, Behind the Scenes and full blown Music Videos.
Do you have particular locations in mind? The client can suggest a location but the final decision belongs to the Music Video Director.
What is your deadline? It’s best to specify this at the beginning of the process.
How do you want to take delivery of the final product? Think about how you will promote and distribute it.
What is your budget?
- Be realistic - Your ideas need to have some congruence with your budget. We can help you work out what you can afford.
- Communicate - Keep things clear and simple when writing your brief. Keep in touch with us throughout the process and be accessible in case we need to talk to you.