Blog

How to write a brief for a music video production

When you need a music video, production companies are there to bring them to life. Most of them will start by asking you to write a brief to help the creative director understand what you want. This article will take you through the basics of doing so.

 

Our personal approach

 

Every company has its own approach to working with clients. For Tai Campbell, our Creative Director, the most important thing is talking face to face or failing that; on the phone to discuss how best to realise their video.

 

The more information a potential client gives the better and it is usually an indicator of how serious they are," says Tai. "A short bio about the talent helps give us an idea of who we’ll be working with. Video links can be useful, not so we can copy ideas but so we can see what styles/visuals the client is into. Photos give us a good idea of the artist(s) look which is an important aspect of the video. It’s also good to get an idea of what the song’s about or the influences and inspirations behind it from the horse’s mouth.”

 

 

Important questions

 

When writing a brief, try to answer the following questions:

  • Who are you as an artist? Write about yourself and provide links to your website, facebook, previous videos or even other people's videos with visual styles you like.

  • What is your audience? What is the age, sex, subculture etc. of the people you most want to reach?

  • What format are you after? At Epik Music Video, we provide a variety of video types such as Lyric Videos, Electronic Press Kits, live lounge, Behind the Scenes and full blown Music Videos.

  • Do you have particular locations in mind? The client can suggest a location but the final decision belongs to the Music Video Director.

  • What is your deadline? It’s best to specify this at the beginning of the process.

  • How do you want to take delivery of the final product? Think about how you will promote and distribute it.

  • What is your budget?

 

Best Practice

 

  1. Be realistic - Your ideas need to have some congruence with your budget. We can help you work out what you can afford.
  2. Communicate - Keep things clear and simple when writing your brief. Keep in touch with us throughout the process and be accessible in case we need to talk to you.
Last modified on Tuesday, 13 January 2015 12:44
Rate this item
(0 votes)

Subscribe to our newsletter

 

Contact

Call 020 3286 3745
This email address is being protected from spambots. You need JavaScript enabled to view it.
61-65 Paulet Road
London SE5 9HW

Job seekers: This email address is being protected from spambots. You need JavaScript enabled to view it.
Others Enquiries (promotional offers, partnership, etc.): This email address is being protected from spambots. You need JavaScript enabled to view it.