The Early Comebacks “No Reason”
We have always placed great value on building a relationship with each client and artist we are going to work with. The best way to do that is face to face. In this case our client, Kevin Ty (Aka The Early Comebacks), lived in the Bay Area, California, we are in London and our Creative Director Cyrus, is in Cardiff.
The distance didn’t matter. It was clear from the first phone call that the rapport was there. Kevin, our client, knew the sense of feeling he wanted the music video to evoke yet was open to ideas about how that could be achieved.
The Artist’s Point of View
“The song "No Reason" is a "coming-of-age" story as told from the perspective of a young person entering adulthood. This person reflects on moments from the past that have shaped his/her life, while also trying earnestly to stay optimistic for the future. Themes of independence and reassurance are also present in the lyrics and (hopefully) captured by the overall tonality of the song.
I wanted this narrative music video to capture these themes and translate them into a coherent, visual statement that our music video producer, Cyrus Mirzashafa, successfully delivered. I requested child actors in the music video to represent the youth, innocence, and naivete that the song references. Cyrus did a spectacular job with fleshing out the concept of this vision, while adding his own expertise to the project.
I feel like the song and video complement each other very well and I couldn't be happier with the final product! It was a pleasure working with Epik Music Videos - they were responsive, friendly, creative, professional - and I would highly recommend them for your next music video project.”, Kevin Ty, The Early Comebacks.
Our Creative Music Video Director’s Point of View
“When I was a kid we would gallivant about the streets being mischievous and playful. Having fun just hanging out with mates, sometimes doing silly things like throwing eggs at houses or cars and stealing from the corner shops when no one was looking.
I wanted to capture that same child-like tone and make an enjoyable music video, without encouraging children to steal or break the law of course.
And so, after a hard thought evening/night of filming in Burgess Hill, where the rain wouldn't let up and the shot-list became redundant (we have all been there), I decided to scrap the initial concept which evolved around our lead actor Oscar finding 4 alternative versions of himself whilst wondering the streets encountering the wrath of his not o pleasant neighbours.
Instead, I stripped back the narrative and focused on the playful tone and charm of the kids.
Then all I had to do was scribble over 4,500 images and photograph them to create a distorted, washed out texture. However, the final outcome was a little disorientating and so, we decided to strip back the use of regurgitated imagery to a minimum so it complemented the edit rather than distracting from it.”