Being a director is hard. Making music videos is collaborative, but just trying to keep a handle on all the roles involved can amount to as much stress as taking them all on yourself! Tai Campbell of Epik Music Videos kindly shared his wisdom with me for anyone wondering what the role entails for the budding Hype Williams.
Whether it's a multimillion-pound blockbuster or promoting the latest thing in pop music, the director ultimately has the final say in crucial elements that arrest or sway an audience.
In response to the sheer volume of new musical content being released every day, directors are working hard to make their work stand out, be it by expanding the scope of current filming techniques and themes, or reworking classic ideas.