With a well-planned and implemented social media plan, a musician or band can establish a relatable identity, connect with their audience and noticeably increase website traffic and conversions.
It's no exaggeration to say that the music industry is undergoing a revolution. With 37 million songs now available in digital formats, pulling in US$15bn globally, making a music video has never been more important. Sites like YouTube, which has 87 million subscribers to its Music channel alone, are fantastic for promotion. Where once this was only about advertising, it has now become a serious revenue stream.
Producing an event video can be a daunting task and also a great opportunity to create something unique. The biggest challenge is that nothing is predictable but in that unpredictability lies the greatest potential for effective creative videos.
When you need a music video, production companies are there to bring them to life. Most of them will start by asking you to write a brief to help the creative director understand what you want. This article will take you through the basics of doing so.
As a musician, there are many reasons why it’s important to have a website. Especially now with so many artists taking the DIY route, it’s actually more vital than ever.
It was the late 90s when the Internet started gaining social prominence. What followed were a number of social networking sites like Hi5 and MySpace that allowed people to connect better. People began discovering new (cool) things, that ranged from funny faced smileys to glittering stickers that they could place on their profiles
In response to the sheer volume of new musical content being released every day, directors are working hard to make their work stand out, be it by expanding the scope of current filming techniques and themes, or reworking classic ideas.
There are a thousand and one different approaches you can take with a music video, but always at some level an artist wants to reach out to their audiences. Here is one approach that has proved popular in a variety of musical genres.